As each new year comes and goes, the holidays are a great time for brands to take stock of their current marketing strategies and evaluate what’s working well and what could use some improvement. For most businesses, the holidays can bring some downtime, which should be utilized! You can put yourself one step ahead of your competition if you’re already planning ahead for another year of successful marketing. Here are three great marketing moves businesses should consider making before the new year.
Run Deeper Research On Your Target Audience
When you’re planning your holiday content, it’s important to keep your audience in mind at every stage of the process. Do they respond better to humor or more serious messaging? Are they looking for information on gift ideas or deals on seasonal items? The holiday season is a great way to capitalize on your business’s success when many others are sleeping. Thoroughly researching who your customers are can help guide all of your marketing decisions this holiday season and going forward. Any flaws identified during the holiday season when business is slow can ensure that you have consistent systems running all throughout 2023 if you have a perfect understanding of your target audience!
Re-Vamp Your Online Presence by Renovating Your Social Media Platforms
Social media is a powerful tool that many businesses overlook when it comes to their holiday marketing efforts. But the right use of platforms like Twitter, Facebook, Instagram, and LinkedIn can help you tap into a huge audience of potential customers who are actively searching for items they need or want during the holidays. Be sure you’re posting regularly on these channels, but also make sure your content is relevant to your target audience and has its own unique voice so you don’t come across as overly commercial. Similarly, the holidays are a great time to kick off some of these social media accounts. Starting with a simple “Happy Holidays!” post can kick off your engagement levels online and attract followers who are already familiar with you.
Experiment with New Advertising Platforms and Tactics
With each passing year, new digital ad platforms emerge that weren’t around in previous years’ holiday seasons. Whether you’re considering a paid search campaign or exploring options like YouTube ads, it’s important to keep testing new techniques and platforms as they become available so that you can stay ahead of the curve. And if one tactic doesn’t work well for your brand, don’t be afraid to try something else.
Marketing during the holidays is never easy, but by following these tips, businesses can ensure they make the most of their efforts to reach new customers and grow their bottom line this holiday season and beyond.
