When designing your website, it’s important to remember that it will serve as the true digital face of your brand. While all of your pages in the site are equally as important, it’s important to remember that your landing page will be the first thing that visitors see when they come across your site. Your landing page should serve as the true “front cover” of your website so that visitors become engaged and connected to what your website is about. There are numerous design and functionality elements that are important to get right on your landing page so that visitors don’t leave immediately upon opening your site. In this blog, we will review some of the more commonly seen mistakes seen on landing pages and why they can often times deter visitors from your website when they see them!
Too Much Text
When it comes to landing pages, less is more. While a decent portion of text may be needed to explain what your website is about, too much text on the landing page can overwhelm visitors and they can often times become confused as to what your site offers. It’s important to keep things simple and concise when designing your landing page so that it clearly states its purpose in a few short sentences or bullet points.
Not Having Clear Navigation
Your navigation should be easily accessible from all parts of your website, especially on the homepage. Visitors should have no trouble finding different pages throughout the website without having to search for them first. Make sure you include clear links within any relevant text or buttons found on the landing page so that visitors can easily explore the rest of your website.
Poorly Designed Visual Elements
The visuals on your landing page are often times what draw visitor’s attention first and will help to create a unique brand identity for your site. Poorly designed visuals, however, or visual elements that don’t fit with the overall theme of the website can be a huge turn-off for visitors, leaving them unimpressed and uninterested in exploring more of your website. Make sure all visual elements are high quality and relevant to the purpose of the website in order to keep visitors engaged and interested.
Not Creating A Sense Of Urgency
Creating urgency around why visitors should take action on your website is one of the most effective ways to convert visitors into customers. Without it, visitors may simply visit your website and then leave without taking any action. Adding elements such as countdown timers or limited-time offers are great ways to create a sense of urgency on your landing page that can help to encourage visitors to act quickly.
Not Testing Your Landing Page
Creating a good landing page doesn’t stop with its design – testing the page itself is just as important! A/B split tests allow you to compare different versions of the same landing page in order to determine which version performs better with visitors. The results of these tests can be extremely beneficial when optimizing your landing page so that it performs at its best and grabs visitor’s attention right away.
Overall, creating an effective landing page requires attention to detail and a keen eye for design. Keep the above points in mind when designing your landing page so that you can ensure it engages visitors right away!
