Many business owners who have busy day-to-day schedules will forget about their business’s website after it is set up. They may go years or even a decade without even considering updating or revamping it. You can think of your website like an iPhone; at a certain point you need to upgrade it! Your website might have been working like a charm for years, but this does not mean that the design and layout of the site would not benefit from an update. So what exactly are some of the reasons to do so? Here are five reasons to consider re-designing your website:
Revamp Your Brand Image Online
You want people to remember your business, right? Well, if you are using the same old website for several years, chances are that users might forget about it eventually. Therefore, a redesign can help refresh their memory when they come across your brand again on the web. Also, you can use the redesign to improve your brand’s look and feel. Your brand image should never be at a standstill, keep finding ways to improve it as time goes on!
Create a Better User Experience For Your Target Audience
Most of us hate having to wait for pages to load whenever we visit a website online. In fact, if it is taking too long, we usually click around until we find another site that loads faster than yours does. Therefore, by giving your website a good design overhaul – which will be neat and visually appealing – you are making sure that users have an enjoyable time browsing through the various sections of its pages without getting bored or irritated while they do so. This could also keep them coming back more often than they would otherwise; thus increasing traffic on your site over time.
Create Comfortability And Convenience For Mobile Users
In case you are not aware, the web is going mobile these days, with over 50% of all traffic coming from the small screens of smartphones and tablets. Therefore, if you want to ensure that visitors keep visiting your site on their palms every now and then, get it re-designed to fit better into a touchscreen UI (user interface). This will help make it easier for them to browse through its content when they are on the go; thereby increasing conversion rates among your target audience and improving sales for your business as well.
Improve Overall Website Performance in Search Results
Search engines love websites that load fast and are simple to use. Therefore, by redesigning your website you can help it rank higher in search results. Usually, if your site is slow or has irrelevant content that doesn’t appeal to the target audience, search engines might penalize it as well; which can result in a drop in its rankings over time. By re-designing your website you could give an improved user experience for users online and ensure better SEO (search engine optimization) for it; thus helping improve its visibility on search engines like Google, Bing, Yahoo etc.
Improve Site Navigation
Navigation is one of the most important aspects of any website. This is because it lets users easily go through the different sections of your site’s pages by giving them a straightforward and simple way to do so. The navigation might be set up in various other ways for different websites, but the main point here is – regardless of how you are going to implement it – you should get it done as soon as possible by re-designing your website.