Noticing a drop-off in customer connectivity or generally less traffic towards your business? Your website could be at fault! There are numerous reasons why your website isn’t performing well for your brand, which means it might be time to invest in a new one! Your website should serve as the face of your business, as it is likely the leading tool you have that is being seen by possible customers! In this digital age, there is almost nothing more important than having a high quality website pumping interested consumers your way. In this blog, we go over the leading issues you may be facing with your website!
High Bounce Rate
A high bounce rate is defined as a user who visits only one page on your website and then leaves. There are a variety of reasons why someone might do this, but if you’re noticing a trend of high bounce rates it could be an indication that your website is not meeting the needs of your users. If you’re not sure what your bounce rate is, Google Analytics can help you track this metric. Not familiar with Google Analytics? A Localmize expert would love to talk to you about the current performance of your website!
Outdated Content or Design
If your website content or design looks like it’s from the early 2000s, then it’s probably time for an update. Websites that are outdated are often less likely to rank well on search engines and can give visitors a negative impression of your business. If you’re not sure whether your website needs a refresh, ask a friend or family member for their honest opinion, or, get in touch with a professional at Localmize! Expert opinions go a long way when it comes to design aspects and visual appeal in web design.
Poor User Experience
A website with poor user experience is often hard to navigate, confusing, and frustrating to use. If you’re receiving complaints from users about your website, or if you yourself are having trouble using it, then it’s time to consider making some changes. The organization of topics and ideas is a great way to have success on a website, so if you have hyperlinks that lead to dead ends or a lack of dropdown menus and tabs, it may be time to restructure. Many consumers are trying to address a specific need and if the only information they can find is your general homepage you’re in trouble!
Slow Loading Speed
In today’s fast-paced world, no one wants to wait around for a website to load. If your website is taking more than a few seconds to load, chances are good that users will get impatient and leave before they even have a chance to see what you have to offer. You can check your website’s loading speed using Google’s PageSpeed Insights tool or get in contact with a Localmize professional who can run diagnostics on your site.
Low Search Engine Rankings
If you’re not happy with your website’s search engine rankings, it could be a sign that your website is in need of an update. There are a variety of factors that can affect your rankings, but if you’re noticing a trend of low rankings it’s worth investigating further. Localmize is a great resource to test your rankings and improve them with our Search Engine Optimization services. For any business, it is better to be one of the first options that pop up for users using google! Getting put in the back of the line behind your competitors is one of the best ways to lose business. So what are you waiting for? Get out there and start making business happen!