At Localmize, we don’t just build great websites and improve search engine optimization. We also do a lot of Social Media Marketing for our clients. Meaning, we have a team that does nothing but post content across multiple social media networks for clients. We manage timing, the content and posting based on a calendar. While anyone can post on social media, engaging your customers, holding their interests, making them feel like they’re a part of your business and your team can take some time. If you’re wanting to become more engaged in social media marketing, we’re going to walk you through 5 Post Topics that will get your business noticed and engage your customers. We’re always here to help if you need us!
First, some groundwork. With almost 4 billion people using social media today, why wouldn’t you want a piece of that pie? Smallbiztrends.com found that 90% of marketers say social media marketing efforts have increased exposure for their business and 50% of those marketers who have been implementing social media marketing for 2 years have reported improved sales. As for consumers, more than 1 in 3 consumers go to social networks to learn more about a brand or product. With this type of data, if you’re not using social media to promote your business or your brand, you are missing out! So, what are you waiting for? New users to social media often have trouble coming up with content or topics, so we’re going to show you our 5 best topics for social media marketing content. You can mix these up in any way you want. Post daily, post weekly, 2-3 times per week, whatever you’re comfortable with initially. Here are our 5 best topics:
This is not about your products or selling your products. This is all about your company values, what you stand for, why you started your business. Team bios are a great way to introduce your staff to your target audience. Let them feel like your business is personal, because it is! Ask your teammates to send you a 2-3 sentence bio for each person. How long have you been with the company? What do you do here? What drives you?
We recently did Bios for one of our clients and one team member gave us some personal info and wanted to be introduced as a mom, first and foremost. I’m a mom. I loved this! I was immediately drawn to this team member. (This is the response you want from your target audience when they read your post!) However, you do want to be careful and not give too much information. This team member gave us the ages of her teen daughters. Eeek! That screams internet predator to me! So, we went with “Julie is a mom to two incredible kids.”
Introduce your team but protect them at all costs here as well. Humanizing your staff and your team is a great way to let people know what your business represents, who they’re helping when they purchase a product or service from you.
Here is where you show off a little. You are the expert in your industry. Share tips, FAQs, your education on your industry or things you’ve learned along the way. You want people to feel like you helped them in some small way. People always remember learning something as an adult that they didn’t know. You can be that person they remember! If you’re a florist, do a quick DIY bouquet lesson. If you’re a mechanic, how do I check my oil? A landscaper?….What foundation plants are best in your climate or zone? You’re not giving away industry secrets or telling them how to do what you sell or what your service is. You may even think these simple tasks are things that anyone can do or should know how to do…but, yeah, your target audience isn’t as savvy as you’re giving them credit for. Remember you’re the expert! You know more than they do about your service or product. Engage your target audience with simple tips and information that make them feel like you care about them and their home, their car, their landscaping, etc.
3. Community Engagement
This topic is a great way to show any work you do with non-profits. If you’re doing a clothing drive, or canned food drive, make sure you post about it! Tag the non-profit that you’re donating to! Contest Giveaways are another great way to engage your community. Share local events that are taking place, try to sponsor a few of these events, even at a small level. You can drive discussions here and give prizes to those that answer. You can do something silly and simple, like “how many jellybeans are in the jar.” Closest person to the number receives “xyz.” First person to guess the exact number, you win “something better than “xyz.” Have fun engaging your audience and becoming involved in your community!
You’ve probably noticed, we’re at #4 on our list of topics and we haven’t pushed the first product yet. Social media marketing is all about building a relationship with your audience. Once that relationship is established, your products become an easier sell. According to one consumer poll, 78% of consumers are more willing to buy from a company after having a positive experience with them on social media. Now that your audience knows who you are, what you do, why you do it, how you help your community, it’s really easy to show them a product or service that they don’t even know they need or want in their life. They are now behind your business. They want to support you. If you have a product or offer a service that they would otherwise purchase from a stranger that’s shipped from Taiwan, you can easily snag that sale! Your target audience knows you and knows what you stand for. They believe in you and trust you. These posts are also a great way to offer special promotions, as well as coupons or discounts to followers.
5. Holidays or Trending Information
This topic category is kind of a miscellaneous or catch all for what’s happening in your business. Holidays and any promotions you’re running during those times make great posts. If you’re a female business owner, March is Women’s History Month. This is a great way to tie in your business with maybe a quick google search of the first female in America to own a business. She was Anne Catherine Hoof Green in 1767, if you’re interested. Share a little about her and thank her for her contribution that paved the path for women to own businesses and be successful.
If holidays aren’t your thing, use quick stats or trending information on your product or service. Google quick facts pertaining to your business, such as Landscapers:
“Some real estate experts say that landscape design can give a ROI of 200-400%!” There aren’t many home improvement projects that can give that type of return. Call us to see how we can transform your landscape into showstopping.”
Use what’s happening on your calendar, in your town, across the country for ideas and post inspiration for this category.
Let Localmize Help
Remember that most social media users get onto social media to have a quick escape from their day. They’re not looking to get sold to, but if you can engage them with good content that informs or teaches, makes them laugh, and lets them escape even for a minute, then you’re getting through. You as a business owner have a voice. Use it carefully and thoughtfully, but make sure you use it! Contact our Social Media Marketing team at Localmize, if you have any questions or need some help getting started. Contact | Localmize We’re here to help your business grow!