For any business, big or small, marketing campaigns can be rather challenging to get off of the ground! Almost always, the most difficult parts of any campaign are the ideation and planning stages before launch. As older marketing techniques have faded away with time, digital marketing has emerged as a more successful and lucrative avenue for businesses to take. From social media marketing to search engine optimization (SEO) techniques, digital marketing is truly the way to go. In this blog, we will provide some important tips to consider when planning out how you’re going to execute your digital marketing campaign!
Define Your Campaign Objective
Before you launch your first digital marketing campaign, you need to know what you want to achieve. Do you want to generate awareness for your brand? Drive traffic to your website? Increase online sales? Having a tangible and achievable goal will not only help organize the direction of the campaign, but it will also set the metrics your team can look at to analyze whether the campaign is working or not. This allows for the ability to adjust and make improvements before the goal is reached! Once you know what your goal is, you can start to develop a plan that will help you achieve it.
Calculate Your Budget For Digital Marketing
Once you know what your objectives are, you need to calculate how much you’re willing to spend to achieve them. Keep in mind that a successful digital marketing campaign requires both time and money. You need to be prepared to invest both if you want to see results! However, investing in your campaign doesn’t mean breaking the bank. There are cost effective ways to achieve the goals of your digital marketing campaign if properly executed. Whether you are booking your budget on a cost-per-click basis or a more broad basis, your primary goal should be defining how you can achieve the lowest level of success given the amount of money you’ve allocated for the campaign.
Research and Define Your Target Audience
Who are you trying to reach with your digital marketing campaign? This is an important question to answer before you launch anything. Once you know who your target audience is, you can start to develop a plan that will reach them where they are. For instance, geographic segmentation is common through geo-targeted advertising, which has been incredibly successful for local agencies looking to expand into certain cities and communities. Google ads, as another example, provides a great tool for individualized analysis into the demographics and psychographics of consumers you are trying to reach through your ads. Make sure you’re targeting the right people!
Define The Tools You’ll Be Using
Now that you know your objective, budget, and target audience, it’s time to start thinking about the tools you’ll use to reach them. There are a variety of digital marketing channels available, and each has its own strengths and weaknesses. Looking to have a larger social media presence while advertising on the top sites with the most traffic? Facebook ads, Instagram, Tik Tok, and Twitter might be best for you. Want to be a prominent force at the top of Google listings and queries? Google ads and SEO packages may be better for you. The benefit of digital marketing is that there are numerous ways to reach consumers, so it’s hard to go wrong! You need to decide which options will work best for your campaign!
Define Your Key Performance Indicators (KPI’s)
What metrics are you going to use to measure the success of your campaign? This is important to know before you launch so that you can track your progress and make necessary adjustments along the way. As mentioned earlier in this blog, the objective for your digital marketing campaign is to, at a minimum, reach the lowest level of success in relation to your goal, then build from there. KPI’s will keep you on track to meeting your goal, whether it be leads, page views, or conversion rates. Defining these indicators, along with following the other tips mentioned in this blog, will send you on your way to success through a great digital marketing campaign!