Making a website can be a daunting task. There are so many things to consider – the design, the layout, the content, how it will be navigated. But making a website that is effective and efficient is worth the effort.
A well-made website can help you reach your target audience, make sales and create brand awareness. However, if your website is poorly made or contains common mistakes, you could be losing business without even realizing it. In this article, we will discuss 8 of the most common website mistakes and how to avoid them.
8 website mistakes that could be costing you business
1. Having a website that is difficult to navigate
One of the most common website mistakes is having a website that is difficult to navigate. If people can’t find what they are looking for or can’t figure out how to navigate your website, they will leave and never come back. Make sure your website is easy to navigate by using clear and concise menus and by including keyword-rich titles and descriptions for all of your pages.
2. Not having a mobile-friendly version
More people are using their smartphones and tablets to access the internet than ever before, so it’s important that your website is mobile-friendly. If it’s not, you’re likely losing business to your competitors. To make your website mobile-friendly, you need to design it with responsive design. This means that the layout will automatically adjust to the screen size of the device being used. You can also use a tool such as Google’s Mobile-Friendly Test to check if your website is mobile-friendly.
3. Not having updated content
If your website hasn’t been updated in a while, it’s likely that your visitors will think you’re not a current business. Keep your website up-to-date with fresh and relevant content. This will help you keep your visitors engaged and show them that you’re an active and current business.
4. Not using keywords effectively
Keywords are important for SEO. They help your website rank higher in search engine results pages, which means more people will see your website when they search for a relevant term.
5. Not having a strong call to action
A strong call to action is essential for driving conversions. Without a clear call to action, your visitors won’t know what you want them to do. Make sure your call to action is clear and concise, and that it stands out on your page. For example, use a contrasting color or font size.
6. Not using images effectively
Images can be powerful tools for engaging your visitors and conveying your message. However, if you’re not using them effectively, you’re wasting their potential.
7. Not using videos effectively
Videos can also be powerful tools for engaging your visitors and conveying your message. Make sure all of your videos are high quality and relevant to the content of your page. You should also use caption text to explain the video and provide additional information.
8. Not testing your website on different browsers and devices
One final mistake that people often make is not testing their website on different browsers and devices. This can cause problems with how your website looks and functions on different devices. To avoid this, test your website on a variety of browsers and devices to ensure that it looks and functions correctly on all of them.
Tips for creating an effective and efficient website
Creating an effective and efficient website can be a challenge but following some simple tips can make the process much easier. Here are a few tips to get you started:
1. Use a professional web design company like Localmize.
When creating your website, it’s important to use a professional web design company. This will ensure that your website is designed correctly and looks great on all devices. This also allows you to run your business while we, Localmize, run your website.
2. Use responsive design
As mentioned earlier, using responsive website design is essential for creating a mobile-friendly website. Responsive design will automatically adjust the layout of your website to the screen size of the device being used.
3. Use high-quality images and videos
If you want to engage your visitors and convey your message effectively, you need to use high-quality images and videos. Images can help you capture your visitors’ attention and convey your message succinctly, while videos can provide more in-depth information about your product or service.
It’s important to remember that your website landing page is the first impression of your business. This means it needs to be professional, mobile-friendly and up to date with fresh content. Make sure you use high quality images and videos on your site to engage visitors. When designing a website for SEO purposes make sure you’re using keywords effectively by ensuring there are no typos or other mistakes in any text copy. Finally, don’t forget about testing out how different browsers function on the site–especially if you sell anything online! If all this sounds like too much work (or perhaps just intimidating) take heart: we’re here to help! We have experts ready to help who will partner with you for all of your website development needs.