These days, people are using their mobile devices for just about everything! They use them to keep in touch with family and friends, they use them to stay up-to-date on the latest news, they use them to order food, and they even use them to book appointments and make reservations. In other words, mobile devices have become a part of our everyday lives in ways we would have never predicted decades ago.
Because mobile devices have become such an integral part of our lives, it’s important for businesses to have a mobile friendly website. A mobile friendly website provides customers with a great experience when they visit your site from their mobile device. It’s easy to navigate, it loads quickly, and it looks great on any size screen. In this blog, we will discuss the numerous benefits behind having a mobile friendly website and how your business can benefit from keeping up with changing digital consumer trends!
Huge Potential and High Upside
There are more than 3.5 billion active mobile users in the world today. That’s a lot of potential customers that you could be reaching with a mobile friendly website. If your website isn’t optimized for mobile, you could be missing out on a huge opportunity to grow your business. Not only are there a lot of mobile users, but a majority of them are using their mobile devices to access the internet. In fact, it’s estimated that 60% of all internet traffic comes from mobile devices. This just goes to show how important it is to have a mobile friendly website. If your website isn’t optimized for mobile, you could be missing out on a huge opportunity to grow your business.
Mobile Users Are More Likely to Convert
Not only are there a lot of mobile users, but they’re also more likely to convert than desktop users. In other words, if you can get a mobile user to visit your website, you’re more likely to get them to take the desired action, whether that’s making a purchase, signing up for a newsletter, or requesting more information about your product or service. A large force behind these high conversions is the connectivity between the website and the ability to call or email from a simple click on the phone that they are viewing the page with. This connectivity isn’t seen on desktop computers, as many of them don’t have cell phones built into them!
A Mobile Friendly Website Is Great for SEO
Having a mobile friendly website is not only good for your users, but it’s also good for your SEO. Google has stated that they’re using mobile-friendliness as a ranking factor in their search algorithm. This means that if your website isn’t optimized for mobile, it could be adversely affected in the search results. In other words, if you want your website to rank well in Google, you need to make sure it’s mobile friendly. Not only that, but you also need to make sure your website is fast and easy to use on a mobile device. If it’s not, you could be missing out on a lot of potential traffic and customers.
Mobile Friendly Websites Are the Future
As more and more people use their mobile devices to access the internet, it’s become increasingly important for businesses to have a mobile friendly website. Following the COVID-19 pandemic, consumers are using their cell phones to replace mundane tasks to become more time and energy efficient. Grocery shopping, for example, is one of these tasks that is transforming into a routine that only requires a couple of clicks on your cell phone! Full grocery delivery services are becoming more and more popular through cell phone application platforms, which shines light on the increasing shift to e-commerce via cell phone! If you don’t have a mobile friendly website, you could be missing out on a lot of potential customers and traffic. Not only that, but you could also be negatively affected in the search results.
So if you want to stay ahead of the curve and ensure your website is ready for the future, it’s important to make sure it’s mobile friendly!