We’re running a four part series to start your business off strong in 2022. Week one, we challenged you to Change Your Website’s Landing Page https://localmize.com/blog/start-off-2022-with-a-strong-marketing-plan/.
Week Two: Run Special Promotions
Promotions increase sales when done correctly. Study after study has shown that when you put promotions on the line, your customers will bite. After all, who wants to miss out on a great deal, especially during the gift-giving season? So, the big question is, how do you “do” promotions correctly? How do you figure out what kind of promotion to develop, and if it will increase revenue?
The first thing that makes a great promotion is it’s foundational offering. Should you do BOGOs, free samples, gifts with purchase or a percentage off? First, take a look at what service or product you’re offering, how your customer or client would purchase and use it, and your business’ short-term goals. Promotions work when you can create an offering that speaks to your target audience.
The beginning of a new year is the perfect time to capitalize on promotional trends and to advertise your business. eMarketer.com estimates that digital ad buyers increased by 25.5% in 2021 to a number of $191.09 BILLION! 2020 only saw a growth of 14.9%. Consumer trends of online buying and promotional opportunities to reach consumers have forever changed due to the pandemic.
Adding promotions to your business can be as easy or as in depth as you want to make it. You can use in house promotions or digital marketing and website design to promote. Using digital marketing to run your promotions simply gives you an entirely new audience of potential customers to share your products or services with. Email or give us a call to see how easily we can promote your business.
Week two goal: Run a special promotion. Reach out to our Localmize team with questions. Having a website design and website development team on your side can add huge benefits to your bottom line. It’s easier than you think to clean up your site while optimizing the number of consumers you reach. Give us a call or email us today!